Mastery Reflection for Digital Storytelling & Branding

They say you experience certain things to be able to elevate to the next level and taking this class has really opened my mind to a new level on my journey for my master’s in digital marketing. This month’s class has shaped me in a way I had not thought of before and had me deeply think of how I wanted to truly voice, embody and translate my brand to be my most authentic self.

This class really had us really zero in who we were as a brand and had my profoundly thinking of questions I had not asked myself before and of my brand. I knew who my target audience was but had not fully thought out of certain aspects that a brand carries: the equity, passion or essence, and how to differentiate myself from the competition. Before, it was just a thought when in reality I needed to find a way to find my voice and show my authenticity to truly connect. Creating my branding statement made me deeply think on that.

 This class also facilitated me to find my voice for my brand. I knew what I wished to do but had not found the right tune until this month, where I truly stepped outside of my thinking box and dove deeper than I had before. It made me reflect and improve my brand and how I wished to voice it showcasing my authenticity in the process.

From discussion posts, finding our archetype to ultimately creating our brand strategy paper, this class has been so uplifting since it helped connect our emotions and personality to our brand.

Despite having life setbacks, it has shown me also how truly and badly I wish to elevate and excel with my brand to not only uplift others but also myself. This excites me more than ever now knowing that I am one step closer to achieving my dreams and in the best way possible, by truly being myself.